Create video content for 2x NBA Champion & Complexity Star J.R. Smith’s TikTok which cross-pollinate across multiple platforms, such as Twitter and Instagram. Edit and format content to appeal to his audience and fit the needs of platform requirements, such as visual effects, resizing, strategic audio overlays, filters, and attention grabbing captions. Track weekly/monthly analytics & growth to ensure organic growth and positive analytic performance. Manage comments and respond to fans on every video, observing a positive impact in viewership and long-term followers from such engagement.